As the digital market place is constantly evolving, fashion brands have to be aware and understand that digital marketing affects relationships with their customers. PLT’s target market rely on digital technology to access the website and also a large percentage, 89% of young people use social media platforms (Pew Internet Projects research, 2014).
Pretty Little Thing offer a range of social platforms, all of which are important channels to have to connect to their customers. They use these well to talk to their customers through, sell their products and inform them of any special offers.
It is important that PLT have an attractive website, to attract new customers and keep current ones, the website is the most important element in the digital marketing strategy
BIBLIOGRAPHY
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